Putinism
Putinism is Predictive History's term for Vladimir Putin's governing ideology, the belief that liberal democracy and consumerism have corrupted Russian civilization, and that continuous, controlled military conflict is the mechanism by which Russia can discipline, unify, and revitalize its society. In this framework, war is not a tool of geopolitics but a societal therapy: the gym Russia must attend to get back into shape.
Putin's diagnosis of Russia's crisis is specific: by the 2010s, approximately 16–17% of Russian men were alcoholics, fertility had fallen below replacement level to 1.5 children per woman, and corruption had made Russia's GDP smaller than the US state of Texas despite its vast resources. Putin's explanation for this, which he articulates publicly and at length, is not that Russia lacks democracy, but that Russia allowed Western consumerism to corrupt its soul.
Consumerism, in Putin's analysis (borrowing heavily from Russian Orthodox nationalism and 19th-century Slavophile thought), destroys the qualities that make civilization possible: sacrifice, discipline, community, willingness to suffer for a larger purpose. The consumer is an atomized individual whose entire identity is built around acquisition and comparison, fundamentally incapable of the solidarity that sustains a nation. War is the antidote because it forces precisely the opposite: sacrifice, community, shared purpose, and the warrior virtues that consumerism destroys.
The evidence Putin cites for his theory's correctness is Russia's post-2022 economic performance: despite severe Western sanctions, Russia's economy grew. Unemployment dropped. Fertility showed early signs of recovery. People working in defense factories, he argues, drink less and build more. The question Predictive History poses, without definitively answering, is whether this is genuine societal revitalization or a temporary war economy that will collapse when the war ends, potentially forcing Russia into further conflicts to maintain the war-economy stimulus.
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Frequently asked questions
What is Putinism? +
Putinism is the ideology that liberal democracy and Western consumerism have corrupted Russia, producing alcoholism, corruption, and demographic collapse, and that military conflict is Russia's path to renewal. War forces discipline, sacrifice, community, and purpose; it transforms consumers back into warriors. Putin launched the Ukraine war not primarily to conquer territory but to rebuild Russian civilization.
Is Putinism just another word for authoritarianism? +
No. Authoritarianism is about control; Putinism is an ideological claim about the relationship between civilization and conflict. Putin explicitly argues that liberal democratic values, freedom, individualism, consumerism, produce weak, corrupt, infertile societies, while warrior cultures, discipline, sacrifice, collective identity, produce strong ones. This is a coherent, if contested, civilizational argument, not simply a justification for one-man rule.